Connected by Design — Be Events Academy
← All services
Build it with us·Connected by Design

Stop guessing. Start building events that actually connect.

You have the idea. Maybe you want to launch a networking event, build a local community, create an event series around your brand, or turn live events into another way to grow your business.

Connected by Design gives you the strategy, structure, and support to figure it out. Instead of piecing everything together on your own, we’ll build a customized event roadmap based on your audience, goals, brand, and vision.

Build my event strategy Built to Connect. Designed to Lead.
But then the questions start
What should the event actually look like?
How much should you charge?
Where should you host it?
How do you get people to show up?
How do you create something people want to come back to?
And how do you turn one event into something you can actually grow?
You don’t need another event idea

You need a plan to actually execute it.

A successful event isn’t just choosing a venue and putting tickets online. The strongest events are intentionally designed around five things.

Connected by Design helps you build all of that before you waste time, money, or energy figuring it out through trial and error.

  1. 01Who should be in the room.
  2. 02Why they should care.
  3. 03What happens once they arrive.
  4. 04How the event supports your larger brand or business.
  5. 05And why they should come back again.
What we’ll build together

A strategy personalized around what you’re creating.

Depending on your goals, we’ll work through:

Your Event Concept

Clarify what you’re building, who it’s for, and what makes the experience different.

Your 6-Month Event Roadmap

Create a clear plan for your upcoming events, timing, priorities, and growth strategy.

Audience + Positioning

Identify exactly who you want in the room and how to communicate the value of being there.

Event Experience

Design the attendee journey—from registration and arrival to networking, programming, and follow-up.

Pricing + Revenue

Determine ticket pricing and explore opportunities for sponsorships, partnerships, memberships, upsells, or other revenue streams.

Venue Strategy

Understand what you actually need from a venue so you’re not overspending or choosing a space that doesn’t support the experience.

Marketing + Launch

Build a promotional strategy so you’re not waiting until the week before your event wondering how to fill the room.

Growth + Repeatability

Create a foundation that allows you to improve, repeat, and scale your events over time.

Choose how much support you want

Two ways to build it. One clear strategy.

Connected by Design

Strategy Sprint

$897 $597 6 weeks · one-time payment

For the person who needs clarity, strategy, and accountability to get moving. We’ll take your event idea and turn it into a clear, actionable plan you can confidently execute.

Your 6-week Strategy Sprint includes
  • Personalized 6-Month Event Action Plan
    A customized roadmap showing you what to focus on, when to execute, and how your events can develop over the next six months.
  • Done-With-You Event Blueprint
    We’ll define your event concept, audience, format, positioning, attendee experience, and overall strategy.
  • 90-Minute Kickoff Strategy Session
    We’ll dive into your vision, identify opportunities, review your roadmap, and establish your priorities.
  • 5 Weekly Implementation Calls
    One 60-minute strategy and accountability session each week as you begin putting your plan into action.
  • Pricing + Revenue Strategy
    We’ll determine how your event should be priced and identify potential revenue opportunities.
  • Marketing + Launch Roadmap
    You’ll leave knowing what needs to happen leading up to your event and when.
Bonus included
2 months in the Eventpreneur® Collective
Monthly office hours with me, live masterclasses, guest trainings, and a community of people building events alongside you.
Best for: Someone who wants expert guidance and a clear roadmap but plans to handle most of the execution independently.
Start my 6-week Strategy Sprint
Best value
Want me in your corner through the launch?

Launch Partner

$1,497 $997 12 weeks · one-time payment

For the person who doesn’t just want the plan—they want support while they build it. Everything in the Strategy Sprint, plus six additional weeks of deeper implementation and launch support.

Everything in the Strategy Sprint, plus
  • 12 Weeks of Strategy + Implementation
    We’ll meet weekly as your event moves from idea to execution.
  • Event Launch Support
    I’ll help you navigate the decisions that come up as you prepare to launch and produce your event.
  • Event Asset Reviews
    Want another set of eyes before something goes live? Send over your:
    Landing page Ticket structure Event description Marketing copy Sponsor ideas Run of show Event schedule Attendee communications Other key materials
  • Venue + Experience Strategy
    We’ll review the space, setup, flow, programming, networking format, and attendee journey.
  • Customized Marketing Calendar
    We’ll map out when to announce, promote, follow up, create urgency, and communicate with attendees.
  • Direct Support Between Calls
    Quick question between sessions? Ask for guidance without waiting until the following week’s call.
  • Post-Event Debrief
    We’ll evaluate what worked, what should change, and how to make the next event even stronger.
  • Next Event Strategy
    The goal isn’t just one successful event. We’ll use what we learn to begin shaping what comes next.
Bonus included
3 months in the Eventpreneur® Collective + workshop priority
Monthly office hours, live masterclasses, and community support, plus priority access and member pricing for the next 2-day Eventpreneur® workshop.
Best for: Someone serious about launching their event who wants an experienced event strategist alongside them throughout the process.
Double the time. Deeper support. Only $400 more.
Build & launch with me
Why Connected by Design?

Because live events have the ability to do something digital marketing can’t always replicate.

They put the right people in the same room. They create trust. They create conversations. They create relationships.

And when they’re designed intentionally, they can become one of the strongest extensions of your brand. But throwing an event and building an event strategy are two very different things.

Connected by Design is about creating the second.

Victor Guadarrama celebrating with attendees during a workshop
Your strategist

You don’t have to figure this out alone.

I’ve spent more than a decade working in live events—from venue strategy and contracting to attendee experience, logistics, programming, vendors, production, and event growth.

I’ve seen what makes events work. I’ve also seen where events unnecessarily lose money, create friction, or miss opportunities because the strategy wasn’t built before execution began.

Connected by Design gives you access to that experience while you’re building your own event. We’re not creating a cookie-cutter event.

We’re designing something around your audience, your business, and the community you want to build.

Strategy + resources

Your strategy doesn’t end when the program does.

Eventpreneur

Connected by Design is your strategy: the personalized plan and one-on-one support to build your event. Eventpreneur® is your resource library: community, education, and live learning for coaches, creators, and entrepreneurs growing through events.

Every Connected by Design program includes membership in the Eventpreneur® Collective on Skool, so you keep learning, connecting, and getting support long after our last call.

Eventpreneur® · Listen

Eventpreneur® Podcast

Real-world conversations and insights on building events that grow a business.

Listen to the podcast →
Eventpreneur® · Included

Eventpreneur® Collective

Monthly office hours, live masterclasses, the Event Edge Framework™, and a community of event builders.

Visit the Collective →
Eventpreneur® · Learn live

2-Day Eventpreneur® Workshop

An immersive experience with the tools, strategies, and insights to plan, execute, and profit from events.

Explore Eventpreneur® →
Be Events Academy · Your strategy

Connected by Design

Personalized strategy and hands-on support to design, launch, and grow your own event.

See the programs →

This is for you if…

  • You have an idea for an event but don’t know where to start.
  • You want to launch a networking or community event.
  • You’ve hosted events before but want more structure and strategy.
  • You’re tired of figuring everything out through trial and error.
  • You want your events to support your brand or business—not become another expensive side project.
  • You want to create an event people actually want to return to.
  • You want experienced guidance without hiring a full-service event agency.
  • You want to build something that has the potential to grow beyond one event.
How it works

From idea to roadmap in five steps.

  1. 1

    Choose your program

    Select the 6-week Strategy Sprint or 12-week Launch Partner experience.

  2. 2

    Complete your event assessment

    Answer a few questions about your vision, goals, audience, and current event plans.

  3. 3

    Receive your personalized roadmap

    I’ll begin developing your event strategy based on where you are and where you want to go.

  4. 4

    Kick off your strategy

    We’ll meet for your initial strategy session and walk through the plan together.

  5. 5

    Build + implement

    We’ll meet weekly to keep you moving, solve challenges, and make strategic decisions as the event develops.

At a glance

Two ways to get started.

Strategy Sprint

6 weeks
$897$597
  • Personalized 6-Month Roadmap
  • Event Blueprint
  • 90-Minute Kickoff
  • 5 Weekly Strategy Calls
  • Pricing + Revenue Strategy
  • Marketing Roadmap
  • + 2 months Eventpreneur® Collective
Start the Strategy Sprint

Launch Partner

12 weeks
$1,497$997Best value
  • Everything in Strategy Sprint
  • 12 Weeks of Support
  • Event Launch Guidance
  • Asset Reviews
  • Venue + Experience Strategy
  • Marketing Calendar
  • Between-Call Support
  • Post-Event Debrief
  • Next Event Strategy
  • + 3 months Eventpreneur® Collective
  • + Workshop priority access
Make me your Launch Partner
Which is right for you?

Two different jobs. Two different programs.

You’re creating an event for your own businessYou’re here

Connected by Design

The what and why. Event concept, audience, positioning, pricing, revenue, and growth. A personalized 6- or 12-week strategy program.

For entrepreneurs, founders, and community builders.

You’ve been asked to plan an event for someone else

The Event Basics Course

The how. Timelines, venues, contracts, room blocks, vendors, BEOs, and on-site execution. Self-paced, with templates and checklists.

Explore the course →
FAQ

Frequently asked questions

Do I need to already have an event planned?

No. You can come in with an event already in development or simply an idea you want to explore. We’ll build the strategy based on where you currently are.

What types of events can you help with?

Connected by Design is especially suited for networking events, community events, founder gatherings, workshops, educational events, recurring event series, and events designed to support a business or personal brand.

Are you planning the entire event for me?

Connected by Design is a done-with-you strategy program, not full-service event production. I’ll provide the strategy, roadmap, feedback, guidance, and accountability. You’ll remain responsible for executing the plan unless we separately agree to additional event production services.

What’s the difference between the 6-week and 12-week options?

The 6-week Strategy Sprint is designed primarily to give you the foundation, roadmap, and strategic direction you need. The 12-week Launch Partner experience gives us more time to work through implementation together and includes additional feedback, asset reviews, launch guidance, between-call support, and post-event strategy.

What if my event happens after the program ends?

That’s completely fine. The goal is to make sure you leave with a strategy you can continue executing after our work together. And you won’t be on your own: your included Eventpreneur® Collective membership gives you monthly office hours, masterclasses, and a community to lean on as your event comes together.

Can you help me with venues, sponsors, pricing, or marketing?

Yes. Those are all areas we can address during our strategy together, depending on what your specific event needs.

Your event doesn’t have to start perfect

But it should start with a strategy.

The room The experience The people The conversations The business model The follow-up

They’re all connected. Let’s design yours intentionally.

6-Week Strategy Sprint — $897 $597
12-Week Launch Partner — $1,497 $997
Let’s build your event
Connected by Design · Be Events Academy Built to Connect. Designed to Lead.